This course covers the fundamental concepts, principles and methods in survey research. The theoretical foundation or perspective is one that suggests that a survey response is a social exchange. This is the central driving mechanism for the Tailored Design Method (Dillman, 2000). Generally, you will be able to apply basic survey research methods to the design of survey instruments, as well as the collection, analysis, and interpretation of responses. A large component of the course includes sampling -- a critical component of any survey project from which we obtain evidence to support generalizations and resulting inferences.